[via email] Project Update #7: Crowd funding pens a new chapter in history!

Project Update #7: Crowd funding pens a new chapter in history!

Posted by Scott Wilson + MINIMAL Like

Wow, once again the Kickstarter community has amazed us in many ways over the last two days. Obviously our project successfully closing will help us fund, develop and manufacture our Touch Pen for all of you and eventually the rest of the world. We are excited to get these to you as fast as we can. It is an amazing second chapter to the MINIMAL/LunaTik story. We are very grateful and love our wonderful community of backers.

We just received our “soft tooled” parts yesterday and as you can see they are looking pretty good. We had to invest in soft tooling in order to confirm and refine the precise mechanism on the inside. Rapid prototyping could not produce the precision we needed. Once we fine tune these parts and the assembly we will be releasing for production tooling. One of the next milestones will be going to Asia in mid March to review first-off tool samples. We will of course keep you posted on this exciting part of the journey as usual.

Most exciting however, is the incredible day that we witnessed yesterday for crowd funding. First, Elevation Dock eclipsed our previous Kickstarter record by raising over $1million dollars. Then out of nowhere Double Fine Adventure raised $1.3 million in its first 24 hours becoming what will most likely be a long-standing record.

Both employed new techniques to achieve new levels in crowd funding and fostering more excitement around the platform. After seeing us nearly raise $1m in 30-days with TikTok+LunaTik a year ago, Elevation Dock extended their project to 60-days as well as pushed the boundaries of pledge levels by adding high dollar distributor/retailer levels. This added significant momentum and shows that being creative on the pledge levels, project pitch and questioning everything is an important part of the crowd funding formula. And then there is Double Fine, a video game project that burst onto the scene yesterday and has raised $1.3M in less than 24 hours—an unbelievable testament to the magic of crowd funding. With such an awesome video and great story for adventure fans and gamers, as project creator Tim Shafer says in his video “Either the game will be great or it will be a spectacular failure.” Whatever happens, we will be watching and rooting them on.

It was a big week for Kickstarter and we give huge props to the founders–Yancey, Perry and Charles for creating such an incredible platform for dreamers and doers around the world.

Also, please be on the lookout for our project closing survey that will be coming next week. We will be asking you for shipping info and other info so check your emails!

Take care and a big thank you once again,

Scott Wilson and the MINIMAL Team

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